Pola x Jordan

Context

Ahead of the 2026 FIFA World Cup, Pola is selected to represent Jordan Brand and the Brasil x Jordan Brand Heritage Pack. More than a product drop, the project looks at how football lives away from the pitch: through style, streets, gestures and community.

Creative Direction

The collection is placed inside Pola’s world and across her city, Lyon. The concept deliberately clashes codes: streetwear and institutional interiors, pitch and city, constructed scenes and moments that feel almost observed.

Pola remains the center of every frame. Silhouettes, textures and Jordan details are captured in motion, in dialogue with her freestyle practice and her relationship to football culture.

Deliverables

The dossier is built around two short videos: one direct, conversational piece introducing the drop and Pola’s connection to it, followed by a sharper film driven by fast cuts, contrasts and product details.

Three photo carousels shape the still-image direction: the atmosphere of the moment, the styling and outfit combinations, then material details, logo visibility, motion and textures for Jordan’s digital channels.

Locations

The narrative moves through several Lyon settings: stadium, locker room, rooftop, metro station, studio, elevator, parking lot and a more institutional lobby. Together, these locations build a portrait of Lyon that feels urban, cinematic and personal, letting the collection stand out rather than blend in.